Keira Knightley’s anti-violence ad for Women’s Aid

Actress Keira Knightley is seen suffering a brutal assault in a new advertisement highlighting the issue of domestic violence. The two minute TV and cinema ad, for the charity Women’s Aid, shows the star being beaten by her partner after she returns home from a film set.

The commercial, made by ad agency Grey London, pans out to show that the scene is in fact occurring on a film set – but with no one else around. The ad ends with Knightley screaming and the strapline: “Isn’t it time someone called cut?”

Website: www.cutmovie.co.uk

Found at: www.ibelieveinadv.com