Loading ...Tropicana: Arctic Sun
Survivors of 30 Days of Night get sun and OJ
BBDO Toronto made the sun shine on Inuvik, Northwest Territories, raising a 36 foot wide helium balloon over the northern town as it emerged from weeks of darkness
The marketers also provided a free carton of Tropicana to every household in the community. The effort is part of the brand’s new Brighter Mornings for Brighter Days campaign.
Found at: creativity-online.com