neu.de: Socks

Advertising Agency: Heye & Partner, Munich, Germany

Found at: www.ibelieveinadv.com

The Fast Lane

Following on from their successful Fun Theory campaign, Volkswagen create more playful interventions in the name of viral advertising.

VW put a slide into an underground train station in Berlin, giving people a fast way down.

They also attached skateboards to shopping cards for some extra shopping fun.

Found at: www.pixelsumo.com

Universal Studios Hollywood’s King Kong

Universal Studio’s publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.

Advertising Agency: David&Goliath, USA

Found at: www.ibelieveinadv.com