“It’s great to be small.”

Advertising Agency: Agence .V., Saint-Ouen, France

Found at: ibelieveinadv.com

Live Augmented Reality for National Geographic / UPC from Appshaker Ltd on Vimeo.

For the launch for National Geographic and UPC, we built a unique, large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. It allowed us to place people right inside the content, allowing people to see themselves next to the content. In short we built 5 broadcast quality 3D scenes of: leopards, astronaut, dolphin, storms and dinosaurs. We had a huge reaction when launched last week, with tens of thousands of people interacting and 1000s more sharing pics and vids on Facebook. The event is currently running in Hungary, with three 5 day deployments.

Advertising Agency: Appshaker, London, United Kingdom

Found at: ibelieveinadv.com

“Kohberg, the largest manufacturer of bread in Denmark, is the proud sponsor of The Danish Cancer Society’s big annual event to fight breast cancer. Kohberg donates part of the revenue generated from the sales of their rye bread buns (Rugbrødsboller).

The brief from Kohberg was to come up with a packaging idea for the rye bread buns in order to increase awareness and sales, and since The Danish Cancer Society fights breast cancer the solution was obvious. Buns look like breasts therefore, put them in a bra…”

Designed by Envision

Found at: thedieline.com

Beck’s logo is – a keyhole with a key! So, Leo Burnett designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area.

Found at: ibelieveinadv.com

Advertising Agency: Leo Burnett, Belgrade, Serbia

No one grows Ketchup like Heinz.

Advertising Agency: McCann Erickson, London, UK

Found at: boredpanda.com