Spongeworks News - Los Angeles Web & Print Design

Hu2 Stickers – Wall Design

Spongeworks Minion — Mon, 01 Mar 2010 17:09:52 +0000

Let the images do the talking …

Hu2 stickers are made with a high quality vinyl and are exclusive creations.
Made in UK. Shipped worldwide.

Website: hu2.com

Tropicana: Arctic Sun

Spongeworks Minion — Mon, 01 Mar 2010 16:56:22 +0000

Survivors of 30 Days of Night get sun and OJ

BBDO Toronto made the sun shine on Inuvik, Northwest Territories, raising a 36 foot wide helium balloon over the northern town as it emerged from weeks of darkness

The marketers also provided a free carton of Tropicana to every household in the community. The effort is part of the brand’s new Brighter Mornings for Brighter Days campaign.

Found at: creativity-online.com

Water Bobble

Spongeworks Minion — Mon, 22 Feb 2010 17:13:31 +0000

The water bobble is “a stylish, patented water bottle that filters water as you drink.”

It’s a reusable bottle, and the filter only needs to be changed every 2 months or 40 gallons (150 liters). According to their calculations, that means one bobble filter is worth about 300 bottles of water.

Product Website: www.waterbobble.com

Found at: www.thedieline.com

Centraal Beheer: Just call us live accidents

Spongeworks Minion — Tue, 16 Feb 2010 17:24:09 +0000

For our new “Just call us” campaign, we brought the slogan to the people. We built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new “Just call us” campaign looked like.

Advertising Agency: DDB, Amsterdam, The Netherlands

Found at: www.ibelieveinadv.com

Smart: Giant Shoehorn

Spongeworks Minion — Sat, 13 Feb 2010 17:35:32 +0000

A head-turning marketing initiative in downtown Toronto has wedged a giant shoehorn behind a smart fortwo, visually illustrating that the less than 3 metre smart fortwo can park almost anywhere. The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”, and prompts onlookers to visit “thesmart.ca.” The idea aims to demonstrate that just like your favorite pair of shoes, the smart fortwo can comfortably fit into any lifestyle.

Advertising Agency: BBDO, Toronto, Canada

Found at: www.ibelieveinadv.com