Drunken Beetle Promotion

The Federal Ministry of Transport, Building and Housing wants to raise awareness for the dangers of driving under influence. Drivers should be approached as directly as possible but in a rather entertaining than shocking way. The long-term goal is to reduce the number of alcohol provoked accidents in Germany. A fleet of Volkswagen New Beetle is tuned with special car parts to become talk of the town: Wheel caps that looks like eyeballs play with the New Beetle’s organic forms and turn it’s silhouette into a human’s face with drunkenly revolving eyes.

Advertising Agency: Scholz & Friends, Berlin, Germany

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