Spongeworks News - Los Angeles Web & Print Design » Promotion http://news.spongeworks.com Spongeworks LLC - Good Clean Design - News Blog Wed, 01 Sep 2010 16:38:33 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Drunken Beetle Promotion http://news.spongeworks.com/advertising/drunken-beetle-promotion/ http://news.spongeworks.com/advertising/drunken-beetle-promotion/#comments Fri, 23 Jan 2009 18:28:51 +0000 Spongeworks Minion http://news.spongeworks.com/?p=32 The Federal Ministry of Transport, Building and Housing wants to raise awareness for the dangers of driving under influence. Drivers should be approached as directly as possible but in a rather entertaining than shocking way. The long-term goal is to reduce the number of alcohol provoked accidents in Germany. A fleet of Volkswagen New Beetle is tuned with special car parts to become talk of the town: Wheel caps that looks like eyeballs play with the New Beetle’s organic forms and turn it’s silhouette into a human’s face with drunkenly revolving eyes.

drunkeneyeballs1

Advertising Agency: Scholz & Friends, Berlin, Germany

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